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Concepts of marketing management

by Seibert, Joseph C.
Material type: materialTypeLabelBookSeries: Series in marketing management.Publisher: New York, Harper & Row [1972, c1973]Description: x, 566 p. illus. 24 cm.ISBN: 006045878X.Subject(s): Marketing -- Management
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General Stacks 		Non Fiction 658.8 SEC (Browse shelf) Available A217134(D)

Bibliography: p. 541-545.

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Last Updated on September 15, 2019
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