The market research toolbox : a concise guide for beginners /
by McQuarrie, Edward F.
Material type:
BookPublisher: Thousand, Oaks, Calif. : Sage, c2006Edition: 2nd ed.Description: xvi, 205 p. ; 23 cm.ISBN: 1412913187 (cloth); 1412913195 (pbk.).Subject(s): Marketing research -- MethodologyOnline resources: Table of contents only | Publisher description | Contributor biographical information
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 MCM (Browse shelf) | Available | 477506 |
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| 658.8 MCM Marketing plans : | 658.8 MCM Marketing plans : | 658.8 MCM Marketing plans : | 658.8 MCM The market research toolbox : | 658.8 MCM Marketing tactics master guide for small business / | 658.8 MCM Marketing, an integrated approach / | 658.8 MCM Marketing plans : |
Includes bibliographical references and index.
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