Marketing : theory and practice /
by Baker, Michael John.
Material type:
BookSeries: Macmillan studies in marketing management.Publisher: London : Macmillan, 1976Edition: 3rd ed.Description: x, 442 p. : ill. ; 24 cm.ISBN: 0333198204 :; 0333198212.Subject(s): Marketing
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Includes bibliographical references and index.
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