Strategic marketing management /
by Dolan, Robert J.
Material type:
BookSeries: Practice of management series.Publisher: Boston, Mass. : Harvard Business School, c1991Description: xvi, 656 p. : ill. ; 24 cm.ISBN: 0875843107.Subject(s): Marketing -- Management
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Dhaka University Library General Stacks | Non Fiction | 658.802 STR (Browse shelf) | 1 | Available | 356251 |
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| 658.802 REI Introduction to marketing management : | 658.802 SHM Marketing management : | 658.802 STH Handbook of international marketing : | 658.802 STR Strategic marketing management / | 658.802 WES Strategic marketing : | 658.802 WES Strategic marketing : | 658.802 WES Strategic marketing : |
Includes bibliographical references and index.
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