Marketing management and strategy : a reader /
by Kotler, Philip; Cox, Keith Kohn.
Material type:
BookPublisher: Englewood Cliffs, NJ : Prentice-Hall, c1988Edition: 4th ed.Description: x, 406 p. : ill. ; 24 cm.ISBN: 0135584531 (pbk.).Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 MAR (Browse shelf) | Available | 339413 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 MAR (Browse shelf) | Available | 339414 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 MAR (Browse shelf) | Available | 339410 |
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| 658.8 MAP Principles of marketing / | 658.8 MAR Marketing management and strategy : | 658.8 MAR Marketing management and strategy : | 658.8 MAR Marketing management and strategy : | 658.8 MAR Marketing and entrepreneurship in SMEs : | 658.8 MAR Marketing decision making : | 658.8 MAR marketing and sales management. / |
Includes bibliographies.
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