Strategic marketing : planning, implementation, and control /
by Weitz, Barton A; Weitz, Barton A; Wensley, Robin.
Material type:
BookSeries: Kent series in marketing. Publisher: Boston, Mass. : Kent, c1984Description: x, 500 p. : ill. ; 24 cm.ISBN: 0534009719.Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 WES (Browse shelf) | Available | 323069 |
Includes bibliographical references and index.
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