Essentials of marketing /
by McCarthy, E. Jerome (Edmund Jerome); Perreault, William D.
Material type:
BookSeries: Irwin series in marketing.Publisher: Homewood, Ill. : Irwin, c1991Edition: 5th ed.Description: xvii, 526 p. : ill. ; 26 cm.ISBN: 0256093237.Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 MCE (Browse shelf) | Available | 481027 |
Includes bibliographical references (p. 487-506) and indexes.
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