The mature market : a strategic marketing guide to America's fastest growing population segment /
by Menchin, Robert S.
Material type:
BookPublisher: Chicago, Ill. : Probus Pub., c1989Description: xvi, 265 p. : ill. ; 24 cm.ISBN: 1557380821.Subject(s): Marketing -- United States -- Management | Older consumers -- United States | Consumer behavior -- United States
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.802 MEM (Browse shelf) | Available | 401059 |
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| 658.802 MCM Market segmentation : | 658.802 MCM Marketing plans : | 658.802 MCM Marketing plans : | 658.802 MEM The mature market : | 658.802 ORG Organisation development foe project and market management / | 658.802 ORG Organisation development foe project and market management / | 658.802 PEE Environmental marketing management : |
Includes bibliographical references and index.
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