Marketing : basic concepts and decisions /
by Pride, William M; Ferrell, O. C [joint author.].
Material type:
BookPublisher: Boston : Houghton Mifflin, c1980Edition: 2d ed.Description: xxiii, 754 p. : ill. ; 26 cm.ISBN: 0395280591.Subject(s): Marketing
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Includes bibliographical references and indexes.
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