Services marketing : integrating customer focus across the firm /
by Zeithaml, Valarie A; Bitner, Mary Jo.
Material type:
BookPublisher: New Delhi : McGraw-Hill, 2011Edition: 5th ed.Description: xxviii, 708 p. : ill. ; 28 cm.ISBN: 9780070700994; 0070700990.Subject(s): Marketing
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 1 | Available | 454771 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 2 | Available | 454772 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 9 | Available | 473603 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ZES (Browse shelf) | 10 | Available | 473604 |
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includes index.
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