Strategic marketing /
by Cravens, David W.
Material type:
BookSeries: The Irwin series in marketing.Publisher: Homewood, Ill. : R.D. Irwin, 1982Description: xv, 456 p. : ill. ; 24 cm.ISBN: 0256026459.Subject(s): Marketing -- Decision making | Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 CRS (Browse shelf) | Available | A230564 |
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| 658.8 CRS Strategic marketing / | 658.8 CRS Strategic marketing / | 658.8 CRS Strategic marketing / | 658.8 CRS Strategic marketing / | 658.8 CUF Fundamentals of modern marketing | 658.8 CUF Fundamentals of modern marketing | 658.8 CUM Marketing in the international environment / |
Includes bibliographical references and index.
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