Behavioral and management science in marketing /
by Davis, Harry L; Silk, Alvin J; Cook, Victor J; Institute of Management Sciences. College on Marketing.
Material type:
BookPublisher: New York : Wiley, c1978Description: v, 273 p. : ill. ; 25 cm.ISBN: 047107179X.Subject(s): Marketing -- Congresses | Consumers' preferences -- Congresses | Advertising -- Congresses | New products -- Congresses
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 BEH (Browse shelf) | Available | 305143(D) |
"A Ronald Press publication."
Papers presented at a symposium held at the University of Chicago, and sponsored by the College on Marketing of the Institute of Management Sciences.
Includes bibliographies and index.
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