Defending Your Reputation : A Practical Guide to Crisis Communications /
by Taylor, Simon [Author].
Material type:
BookSeries: Thorogood Reports. Publisher: London : Herndon : Thorogood Stylus Publishing, LLC [Distributor] Dec. 2001Description: 115 p. ; 28 cm.ISBN: 9781854182517; 185418251X (Spiral).Online resources: Full text available from Business Source Complete Summary: Annotation If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing.You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today's world, a good name can be destroyed in a few hours.Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organizations, commercial, public and not for profit.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.4056 TAD (Browse shelf) | Available | 430997 |
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| 658.4056 BEC Crises and policy-makers / | 658.4056 MIW Why some companies emerge stronger and better from a crisis : | 658.4056 SIO Overdrive : | 658.4056 TAD Defending Your Reputation : | 658.4058 INT International outsourcing law and practice / | 658.406 BEC Changing the essence : | 658.406 BEO Organizational transitions : |
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Annotation If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing.You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today's world, a good name can be destroyed in a few hours.Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organizations, commercial, public and not for profit.
Trade Thorogood
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