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Marketing decision making : concepts and strategy /

by Cravens, David W; Hills, Gerald E [joint author.]; Woodruff, Robert B [joint author.].
Material type: materialTypeLabelBookPublisher: Homewood, Ill. : R. D. Irwin, 1976Description: xviii, 781 p. : ill. ; 24 cm.ISBN: 0256017999.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing
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General Stacks 		Non Fiction 658.8 CRM (Browse shelf) 1 Available A217120

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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