Marketing decision making : concepts and strategy /
by Cravens, David W; Hills, Gerald E [ ]; Woodruff, Robert B [ ].
Material type:
BookSeries: The Irwin series in marketing.Publisher: Homewood, Ill. : R. D. Irwin, 1980Edition: Rev. ed.Description: xv, 573 p. : ill. ; 25 cm.ISBN: 0256023484.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing
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Includes bibliographical references and index.
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