Management of electronic and digital media /
by Albarran, Alan B.
Material type:
BookSeries: The Cengage series in communication arts.Publisher: Boston : Cengage Learning, 2017Edition: 6th ed.Description: xxvi, 339 p. : ill. (some col.) ; 24 cm.ISBN: 9781305077560.Subject(s): Mass media -- Management
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Dhaka University Library General Stacks | Non Fiction | 302.23 ALM (Browse shelf) | Available | 496272 |
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| 302.2244 SUC Communication skills handbook / | 302.23 The social semiotics of mass communication / | 302.23/094 The media in Western Europe : | 302.23 ALM Management of electronic and digital media / | 302.23 APP Approaches to media : | 302.23 ARA Arab media : | 302.23 ASM As media studies : |
Glossary: p. 305-315.
Includes bibliographical references and index.
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