Potential of using digital media for marketing mobile handsets to base of pyramid consumers in Bangladesh / (Record no. 259243)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240417151608.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240417s2023 bg ab||| m||| 000 0 eng | |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.231 |
| Item number | SIP |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Siddique, Muhammad Risalat |
| 245 00 - TITLE STATEMENT | |
| Title | Potential of using digital media for marketing mobile handsets to base of pyramid consumers in Bangladesh / |
| Statement of responsibility, etc. | Muhammad Risalat Siddique. |
| Medium | [DBA Thesis] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Dhaka : |
| Name of publisher, distributor, etc. | University of Dhaka, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 230 p. in various pagings : |
| Other physical details | ill (some col.), maps (col.) ; |
| Dimensions | 30 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography: p. I - X |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Thesis (DBA)--Department of Doctor of Business Administration, University of Dhaka, Session: 2018-19. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital media. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Smartphones. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reference |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Public note | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024-04-17 | 2024-04-17 | Dhaka University Library | Not For Loan | 2024-04-17 | Reference | Gift | Reference | Rare Collection | 522229 | Dhaka University Library | Ins. of Business Adminis | 302.231 SIP |