Influence of facebook advertising on intention-to purchase amongst millennials in Bangladesh / (Record no. 259189)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240328110956.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240327s2023 bg a|||| m||| 000 0 eng | |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.144 |
| Item number | GHI |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ghosh, Mollika |
| 245 00 - TITLE STATEMENT | |
| Title | Influence of facebook advertising on intention-to purchase amongst millennials in Bangladesh / |
| Statement of responsibility, etc. | Mollika Ghosh. |
| Medium | [MS Thesis]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Dhaka : |
| Name of publisher, distributor, etc. | University of Dhaka, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [2], xvi, 414 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 30 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Thesis (PhD)--Department of Marketing, University of Dhaka, Session: 2018-19. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Facebook. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reference |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Public note | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024-03-27 | 2024-03-27 | Dhaka University Library | Not For Loan | 2024-03-27 | Reference | Gift | Reference | Rare Collection | 522213 | Dhaka University Library | Marketing. | 659.144 GHI |