Aaker on branding : 20 principles that drive success / (Record no. 258718)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231219144725.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231219s2014 bg ||||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781614488323 (pbk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | AAA |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David |
| 245 00 - TITLE STATEMENT | |
| Title | Aaker on branding : 20 principles that drive success / |
| Statement of responsibility, etc. | David Aaker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Morgan James, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 208 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 17.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023-12-19 | 2023-12-19 | Dhaka University Library | 2023-12-19 | Books | 1 | Purchased | Non Fiction | General Stacks | 530300 | Dhaka University Library | 658.827 AAA | |||||
| 2023-12-19 | 2023-12-19 | Dhaka University Library | 2023-12-19 | Books | 2 | Purchased | Non Fiction | General Stacks | 530301 | Dhaka University Library | 658.827 AAA | |||||
| 2023-12-19 | 2023-12-19 | Dhaka University Library | 2023-12-19 | Books | 3 | Purchased | Non Fiction | General Stacks | 530302 | Dhaka University Library | 658.827 AAA | |||||
| 2023-12-19 | 2023-12-19 | Dhaka University Library | 2023-12-19 | Books | 4 | Purchased | Non Fiction | General Stacks | 530303 | Dhaka University Library | 658.827 AAA |