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International marketing / (Record no. 256002)

000 -LEADER
fixed length control field	00860nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220525161013.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220518s2016 nyua\|\|\|\| b\|\|\| 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781259253065 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency	BD-DhUL
Transcribing agency	BD-DhUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	INT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cateora, Philip R.
245 10 - TITLE STATEMENT
Title	International marketing /
Statement of responsibility, etc.	Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.
250 ## - EDITION STATEMENT
Edition statement	17th, McGraw-Hill education Int. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw Hill Education,
Date of publication, distribution, etc.	2016.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxvi, 662 p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
365 ## - TRADE PRICE
Price type code	GBP
Price amount	54.99
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Glossary: p.622 - 630. Includes bibliographical references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Gilly, Mary C.
Relator term	jt. aut.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Graham, John L.
Relator term	jt. aut.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Money, R. Bruce.
Relator term	jt. aut.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Not for loan	Date acquired	Source of classification or shelving scheme	Koha item type	Lost status	Withdrawn status	Copy number	Source of acquisition	Collection code	Damaged status	Shelving location	Barcode	Current Location	Full call number
2022-05-18	2022-05-18	Dhaka University Library		2022-02-14		Books			1	Purchased	Non Fiction		General Stacks	524618	Dhaka University Library	658.8 INT

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International marketing / (Record no. 256002)