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Services marketing : (Record no. 253747)

000 -LEADER
fixed length control field	00855nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20241002160442.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	210215s2018 nyua\|\|\|\| b\|\|\| 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780078112102 (hbk)
040 ## - CATALOGING SOURCE
Original cataloging agency	BD-DhUL
Transcribing agency	BD-DhUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	ZES
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Zeithaml, Valarie A.
245 10 - TITLE STATEMENT
Title	Services marketing :
Remainder of title	integrating customer focus across the firm /
Statement of responsibility, etc.	Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 ## - EDITION STATEMENT
Edition statement	7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill Education,
Date of publication, distribution, etc.	2018.
300 ## - PHYSICAL DESCRIPTION
Extent	xxviii, 514 p. :
Other physical details	ill. ;
Dimensions	26 cm.
365 ## - TRADE PRICE
Price type code	USD
Price amount	249.95
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Service industries
General subdivision	Marketing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customer services.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bitner, Mary Jo.
Relator term	jt. aut.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Gremler, Dwayne D.
Relator term	jt. aut.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Public note	Full call number
2021-02-15	2021-02-15	Dhaka University Library	2020-03-19	Books	1	Purchased	Non Fiction	General Stacks	519241	Dhaka University Library	Marketing	658.8 ZES
2021-02-15	2021-02-15	Dhaka University Library	2020-03-19	Books	2	Purchased	Non Fiction	General Stacks	519242	Dhaka University Library	Marketing	658.8 ZES
2021-02-15	2021-02-15	Dhaka University Library	2020-03-19	Books	3	Purchased	Non Fiction	General Stacks	519243	Dhaka University Library	Marketing	658.8 ZES
2022-08-21	2022-08-21	Dhaka University Library	2021-11-09	Books	5	Purchased	Non Fiction	General Stacks	524609	Dhaka University Library	Marketing	658.8 ZES
2022-09-07	2022-09-07	Dhaka University Library	2021-11-09	Books	4	Purchased	Non Fiction	General Stacks	524608	Dhaka University Library	Marketing	658.8 ZES
2022-09-15	2022-09-15	Dhaka University Library	2022-07-21	Books	6	Purchased	Non Fiction	General Stacks	525501	Dhaka University Library	Marketing	658.8 ZES
2022-09-15	2022-09-15	Dhaka University Library	2022-07-21	Books	7	Purchased	Non Fiction	General Stacks	525502	Dhaka University Library	tr. to Marketing	658.8 ZES
2024-09-19	2024-09-19	Dhaka University Library	2024-09-19	Books	8	Purchased	Non Fiction	General Stacks	530875	Dhaka University Library	Banking & Insurance	658.8 ZES
2024-09-19	2024-09-19	Dhaka University Library	2024-09-19	Books	9	Purchased	Non Fiction	General Stacks	530876	Dhaka University Library	Banking & Insurance	658.8 ZES

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Services marketing : (Record no. 253747)