Marketing communications : (Record no. 243315)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00701nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180906111907.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180906s2010 enka|||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470319925 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| Modifying agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | DAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dahlen, Micael |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | a brand narrative approach / |
| Statement of responsibility, etc. | Micael Dahlen, Fredrik Lange, Terry Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | West Sussex : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 584 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Glossary: p. 491-547. Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-09-06 | 2018-09-06 | Dhaka University Library | 2018-09-06 | Books | 4 | Purchased | Non Fiction | General Stacks | 506670 | Dhaka University Library | 658.802 DAM | |||||
| 2018-09-06 | 2018-09-06 | Dhaka University Library | 2018-09-06 | Books | 5 | Purchased | Non Fiction | General Stacks | 506671 | Dhaka University Library | 658.802 DAM | |||||
| 2018-09-06 | 2018-09-06 | Dhaka University Library | 2018-09-06 | Books | 6 | Purchased | Non Fiction | General Stacks | 506672 | Dhaka University Library | 658.802 DAM |