Mastering mobile learning / (Record no. 207548)
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| fixed length control field | 12187cam a2200817 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn881824387 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171029122057.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140624s2014 cau o 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014024919 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118885024 |
| Qualifying information | (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118885023 |
| Qualifying information | (epub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118885079 |
| Qualifying information | (pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118885074 |
| Qualifying information | (pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119036883 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119036887 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781118884911 |
| Qualifying information | (hardback) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 414088492 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 334096189 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHBIS |
| System control number | 010442188 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV042742284 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043611648 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043396941 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)881824387 |
| Canceled/invalid control number | (OCoLC)889675399 |
| -- | (OCoLC)927509106 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 06DEE7A5-61FD-4CFD-A1E1-EA4ABB11F4BD |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DLC |
| Modifying agency | N$T |
| -- | IDEBK |
| -- | OCLCF |
| -- | TEFOD |
| -- | EBLCP |
| -- | YDXCP |
| -- | DEBSZ |
| -- | DG1 |
| -- | RECBK |
| -- | OCLCQ |
| -- | OCLCO |
| -- | TEFOD |
| -- | OCLCO |
| -- | OCLCQ |
| -- | DEBBG |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5549.5.T7 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 082000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 042000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 085000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.3/12402854678 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | BUS030000 |
| Number source | bisacsh |
| 245 00 - TITLE STATEMENT | |
| Title | Mastering mobile learning / |
| Statement of responsibility, etc. | editors, Chad Udell, Gary Woodill ; foreword by Tony Bingham. |
| Medium | [electronic resource] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xvi, 343 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 500 ## - GENERAL NOTE | |
| General note | Machine generated contents note: Foreword Tony Bingham Preface Introduction Part 1 Understanding Mobile Learning 1. Enterprise Mobile Learning: A Primer Gary Woodill and Chad Udell 2. The Seven Shifts in Enterprise Learning Gary Woodill 3. The Disruptive Nature of Mobile Learning John Feser 4. Why Executives Should Care About Mobile Learning John Feser 5. mLearning Is Not e-Learning on a Mobile Device John Feser Part 2 Strategic Thinking About Mobile Learning 6. The Six Ps of Mobile Learning Strategy Chad Udell 7. The Business Case for Mobile Learning John Feser 8. The New "Nomadism" as a Driver of Mobile Learning Gary Woodill 9. Creating a Mobile Learning Content Strategy Chad Udell 10. Seven Easy and Inexpensive Ways to Launch Mobile Learning John Feser 11. Building Brand Advocacy Through Mobile Learning Scott McCormick and Chad Udell 12. Developing a Mobile Management Strategy Gary Woodill and Scott McCormick 13. Change Management Strategies for Mobile Learning Scott McCormick Part 3 The Varieties of Mobile Learning Experiences 14. The Categories of Mobile Learning Content Gary Woodill and Chad Udell 15. The Unique Affordances of Mobile Learning Gary Woodill 16. Leveraging Geolocation to Make Your Content More Relevant Chad Udell 17. Incorporating Multi-Touch and Gestures into Mobile Learning Chad Udell 18. Storing Preferences and Inferring Intent in Mobile Learning Experiences Chad Udell 19. Using a Mobile Camera as a Powerful Learning Tool Chad Udell 20. Employing Mobile Device Sensors for Enhanced Learning Experiences Chad Udell 21. Alternative Reality Games as Mobile Learning John Feser 22. Using Mobile Games for Sales Training and Assessment Chad Udell 23. Voice and Messaging for Mobile Learning Chad Udell 24. Using Mobile Devices as Research Tools Gary Woodill 25. Performance Support as a Form of Mobile Learning Gary Woodill 26. Mobile Learning in "Third Spaces?: The Move to Alternative Workspaces Gary Woodill 27. The Impact of Mobile Learning on Assessment and Evaluation Gary Woodill and Chad Udell Part 4 Design and Development Processes for Mobile Learning 28. Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning Gary Woodill 29. Ubiquity and Mobility as Design Considerations for Mobile Learning Chad Udell 30. Design Considerations in Converting e-Learning to mLearning Chad Udell 31. The Importance of Curation for Successful Mobile Experiences Chad Udell and Gary Woodill 32. Selecting Tools for Mobile Learning Development Chad Udell 33. Instructional Design Patterns in Mobile Learning Gary Woodill 34. Creating Digital Publications for Mobile Learning Heather Ford 35. Designing for Multiple Screens in iOS Daniel Pfeiffer 36. Designing for Context Chad Udell 37. Using Mobile Devices to Leverage Social Media for Learning Gary Woodill 38. Responsive Design for Multiple Screen Formats Chad Udell 39. Design Choices for Mobile Learning Management Systems Gary Woodill 40. Maps 3.0: The New Route to Learning With Social Geospatial Data Jim Ferolo 41. Using Push Notifications to Make Mobile Learning More Useful Chad Udell 42. Improving Performance for Mobile Web and HTML5 Based Apps Daniel Pfeiffer 43. Developing with the Experience API Gary Woodill 44. Implementing Mobile Learning Metrics Chad Udell Part 5 Managing and Delivering Mobile Learning Projects 45. Managing a Mobile Learning Project Implementation Gary Woodill 46. Security in a Mobile World Chad Udell 47. Why Training in Mobile Development is Critical Jim Ferolo 48. Integrating Mobile Learning with Social Media Adam Bockler 49. Budgeting for Social and Mobile Learning Gary Woodill 50. Keeping Up with New Developments in Mobile Learning Gary Woodill About the Authors About the Contributors About ASTD Index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Mastering Mobile Learning: Tips and Techniques for Success; Copyright; Contents; Foreword; Preface; Introduction; Part 1: Understanding Mobile Learning; Chapter 1: Enterprise Mobile Learning: A Primer; Business Drivers of Mobile Learning; The Mobile Learning Ecosystem; Mobile Learning Applications; Content Transmission and Retrieval; Capturing Data; Communicating and Interacting with Others; Computing Algorithms; Contextual Inquiry; Designing and Creating Mobile Learning Content; Chapter 2: The Seven Shifts in Enterprise Learning; 1. A Shift in the Location of Learning; 2. A Shift in Time. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 3. A Shift in Context4. A Shift in the Amount of Information; 5. A Shift in the Location of Information; 6. A Shift in Learning Experiences; 7. A Shift in Control; References; Chapter 3: The Disruptive Nature of Mobile Learning; What Is Meant by Disruptive?; How Is Mobile Learning Disruptive?; The Impact on Organizations; Significant Opportunities for Mobile Exist, But They Are Not Always Immediately Obvious; HR and Training Departments Must Change How They View and Create Learning. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Organizations Must Recognize the New Efficiencies and Limitations Associated with Accessing and Sharing InformationConclusion; Reference; Chapter 4: Why Executives Should Care About Mobile Learning; Chapter 5: mLearning Is Not e-Learning on a Mobile Device; Timing; Information Access; Context; Assessment; Performance Support; User-Generated Content; The Unique Affordances of Mobile; Different Doesn't Necessarily Mean Better; Conclusion; Reference; Part 2: Strategic Thinking About Mobile Learning; Chapter 6: The Six Ps of Mobile Learning Strategy; Choose the Most Appropriate Mobile Platform. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Implement Proper ProcurementAdopt Sound Policies; Properly Provision Your Devices; Publish Content for Your Users; Standardize Your Procedures; Chapter 7: The Business Case for Mobile Learning; Mobile Learning and Increasing Revenue; How You Sell; Supporting Your Sales Force; What You Sell; Cutting Costs; Reference Materials and Job Aids; Performance Support Tools; Applications for Your Company; Conclusion; Chapter 8: The New "Nomadism" as a Driver of Mobile Learning; Reference; Chapter 9: Creating a Mobile Learning Content Strategy; References. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 10: Seven Easy and Inexpensive Ways to Launch Mobile Learning1. Micro-Blogging; 2. Create a WordPress Website or Blog; 3. Start a YouTube Channel; 4. SMS (Text) Message Alerts; 5. Create a Mobile Version of Your PowerPoint Slides; 6. Audio Podcasting; 7. Poll Everywhere; Chapter 11: Building Brand Advocacy Through Mobile Learning; A Case Study of Brand Advocacy: State Farm Insurance; References; Chapter 12: Developing a Mobile Management Strategy; Bring Your Own Device (BYOD); Security and Bring Your Own Technology (BYOT); Lost/Stolen Devices and Ex-Employees. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Discover the strategies, tools, and technologies necessary for developing successful mobile learning programsIn the modern, rapidly-expanding mobile learning environment, only clear guidelines and state-of-the-art technologies will stand up to the challenges that lie ahead. With a smart focus that combines a proven process with all-important strategies and practical applications, Mastering Mobile Learning stands as the most modern, comprehensive resource on the subject. It also features unique technical content previously unavailable among the literature of the mobile learning field. This book will help you turn concept into reality. This book will show you best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and--more importantly--the advantages of mobile learning strategies and technologies for 21st century business environments. The book provides: An overview of mobile learning, including evolving definitions and reasons for executives to embrace this approach A discussion of the business drivers of mobile learning, advice for creating a mobile learning content strategy, and easy ways to inexpensively launch mobile learning Valuable tips on how to use unique affordances of mobile devices to better serve your learners while they are on the go Information on the ROI of mobile learning, using mobile devices as research tools, and why training in mobile development is critical An overview of the technical aspects of the design and development of mobile learning Written by experts in this burgeoning field, Mastering Mobile Learning provides a roadmap for creating the most effective learning content, strategies, and applications possible"-- |
| Assigning source | Provided by publisher. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book explains best practices for obtaining and providing educational, training, and professional development content on devices like smartphones, tablets and other mobile devices. Trainers, educators, designers, instructional technologists, workplace learning professionals, and HR professionals will learn how mobile learning differs from other forms of e-learning, and will be introduced to the challenges and--more importantly--the advantages of mobile learning strategies and technologies for 21st century business environments"-- |
| Assigning source | Provided by publisher. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record and CIP data provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Employees |
| General subdivision | Training of |
| -- | Computer-assisted instruction. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mobile communication systems in education. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information technology |
| General subdivision | Management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Employees |
| General subdivision | Training of |
| -- | Computer-assisted instruction. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information technology |
| General subdivision | Management. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mobile communication systems in education. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Human Resources & Personnel Management. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Employees |
| General subdivision | Training of |
| -- | Computer-assisted instruction. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00909225 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information technology |
| General subdivision | Management. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst00973112 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mobile communication systems in education. |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01736419 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Udell, Chad, |
| Dates associated with a name | 1976- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Woodill, Gary. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Title | Mastering mobile learning. |
| Place, publisher, and date of publication | San Francisco, CA : Pfeiffer, [2014] |
| International Standard Book Number | 9781118884911 |
| Record control number | (DLC) 2014022658 |
| -- | (OCoLC)881592135 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://onlinelibrary.wiley.com/book/10.1002/9781119036883 |
| Public note | Wiley Online Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
No items available.