Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh : (Record no. 157801)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00763nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170223174338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170223s2010 bg ||||| m||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.029 |
| Item number | ZAE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaman, Jesmin |
| 245 10 - TITLE STATEMENT | |
| Title | Effectiveness of television advertisement in promoting fast moving consumer goods in Bangladesh : |
| Remainder of title | a case study on Unilever Bangladesh limited / |
| Statement of responsibility, etc. | Jesmin Zaman |
| Medium | [Thesis PhD] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Dhaka : |
| Name of publisher, distributor, etc. | University of Dhaka, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 125 p. : |
| Other physical details | ill (some col.) ; |
| Dimensions | 30 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Thesis (PhD)--Department of Marketing, University of Dhaka,2007-08. . |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television advertising. |
| General subdivision | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reference |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2017-02-23 | 2017-02-23 | Dhaka University Library | Not For Loan | 0201-12-26 | Reference | 1 | Gift | Reference | Rare Collection | 449696 | Dhaka University Library | 381.029 ZAE |