Advertising media planning : (Record no. 141766)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01509cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4187264 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226163437.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030423s2004 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003050600 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0765613093 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm52134531 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)4187264 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhUL |
| Modifying agency | OrLoB-B |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5826.5 |
| Item number | .K45 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 21 |
| Item number | KEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Larry D., |
| Dates associated with a name | 1955- |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising media planning : |
| Remainder of title | a brand management approach / |
| Statement of responsibility, etc. | Larry D. Kelley and Donald W. Jugenheimer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Armonk, N.Y. : |
| Name of publisher, distributor, etc. | M.E. Sharpe, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 144 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | 1. |
| Title | Why Media Are Important -- |
| Miscellaneous information | 2. |
| Title | Learning the Language of Media -- |
| Miscellaneous information | 3. |
| Title | The Media and Their Characteristics -- |
| Miscellaneous information | 4. |
| Title | How Marketing Objectives Impact Media Planning -- |
| Miscellaneous information | 5. |
| Title | Defining the Target Audience -- |
| Miscellaneous information | 6. |
| Title | Geography's Role in Planning -- |
| Miscellaneous information | 7. |
| Title | Seasonality and Timing -- |
| Miscellaneous information | 8. |
| Title | Creative Implications -- |
| Miscellaneous information | 9. |
| Title | Competitive Analysis -- |
| Miscellaneous information | 10. |
| Title | Setting Media Communication Goals -- |
| Miscellaneous information | 11. |
| Title | Evaluating a Media Plan -- |
| Miscellaneous information | 12. |
| Title | Matching Media to the Total Brand Plan -- |
| Miscellaneous information | 13. |
| Title | Developing Test Plans -- |
| Miscellaneous information | 14. |
| Title | What to Look For in Media Execution. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, Donald W. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Collection code | Barcode | Shelving location | Lost status | Damaged status | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | Non Fiction | 4455482 | General Stacks | Dhaka University Library | 659.1 KEA |