Successful television and radio advertising / (Record no. 141727)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01032cam a22003011 4500 |
| 001 - CONTROL NUMBER | |
| control field | 7013890 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226161553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 720810s1959 nyua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 59009994 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GB59-17778 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)377741 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | OAU |
| Modifying agency | OCoLC |
| -- | Uk |
| -- | BD-DhUL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | premarc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.R3 |
| Item number | S42 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SES |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Seehafer, E. F. |
| Fuller form of name | (Eugene Fred), |
| Dates associated with a name | 1921-1996. |
| 245 10 - TITLE STATEMENT | |
| Title | Successful television and radio advertising / |
| Statement of responsibility, etc. | Gene F. Seehafer and Jack W. Laemmar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1959. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648 p. : |
| Other physical details | illus. ; |
| Dimensions | 24 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing and advertising ; |
| 500 ## - GENERAL NOTE | |
| General note | Successor to the authors' Successful radio and television advertising, published in 1951. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Radio advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laemmar, Jack William |
| Dates associated with a name | 1910- |
| Relator term | joint author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | oclcrpl |
| d | u |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 3 | Purchased | Non Fiction | General Stacks | A166614 | Dhaka University Library | 659.1 SES | |||||
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 2 | Purchased | Non Fiction | General Stacks | A166613 | Dhaka University Library | 659.1 SES | |||||
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 2 | Purchased | Non Fiction | General Stacks | A166612(D) | Dhaka University Library | 659.1 SES |