Normal view MARC view ISBD view

Using qualitative research in advertising : (Record no. 141659)

000 -LEADER
fixed length control field	01338cam a22003374a 4500
001 - CONTROL NUMBER
control field	12641468
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161226153125.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	020111s2002 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2002000278
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0761925996
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0761923837 (p)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
--	BD-DhUL
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5814
Item number	.U78 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.10
Item number	USI
245 00 - TITLE STATEMENT
Title	Using qualitative research in advertising :
Remainder of title	strategies, techniques, and applications /
Statement of responsibility, etc.	Margaret A. Morrison ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Thousand Oaks, Calif. :
Name of publisher, distributor, etc.	Sage,
Date of publication, distribution, etc.	c2002.
300 ## - PHYSICAL DESCRIPTION
Extent	xi, 139 p. :
Other physical details	ill. ;
Dimensions	24 cm.
365 ## - TRADE PRICE
Price type code	USD
Price amount	24.95
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
General subdivision	Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Market research
General subdivision	Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Qualitative research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Morrison, Margaret A.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Publisher description
Uniform Resource Identifier	http://www.loc.gov/catdir/enhancements/fy0658/2002000278-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Table of contents only
Uniform Resource Identifier	http://www.loc.gov/catdir/enhancements/fy0658/2002000278-t.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Contributor biographical information
Uniform Resource Identifier	http://www.loc.gov/catdir/enhancements/fy0734/2002000278-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-12-26	2016-12-26	Dhaka University Library	2006-05-06	Books	1	Purchased	Non Fiction	General Stacks	414517	Dhaka University Library	659.10 USI
2016-12-26	2016-12-26	Dhaka University Library	2006-05-06	Books	5	Purchased	Non Fiction	General Stacks	420761	Dhaka University Library	659.10 USI
2016-12-26	2016-12-26	Dhaka University Library	2006-05-06	Books	3	Purchased	Non Fiction	General Stacks	420759	Dhaka University Library	659.10 USI
2016-12-26	2016-12-26	Dhaka University Library	2006-05-06	Books	4	Purchased	Non Fiction	General Stacks	420760	Dhaka University Library	659.10 USI
2016-12-26	2016-12-26	Dhaka University Library	2006-05-06	Books	2	Purchased	Non Fiction	General Stacks	420758	Dhaka University Library	659.10 USI

Dhaka University Library Online

Using qualitative research in advertising : (Record no. 141659)