Marketing research : (Record no. 141241)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01223nam a2200253 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2706155 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226091510.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 760825s1976 nyua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 76010037 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471020052 (v. 1) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SCM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schoner, Bertram. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | a short course for professionals / |
| Statement of responsibility, etc. | Bertram Schoner, Kenneth P. Uhl. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c1976. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 case (13 pamphlets : |
| Other physical details | ill.) ; |
| Dimensions | 27 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Wiley professional development programs |
| 500 ## - GENERAL NOTE | |
| General note | Title from case. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Securing information.--9. Sampling and experimental design.--10. Decision making under certainty.--11. Regression and correlation analysis.--12. Measuring and using potential.--13. Forecasting marketing information. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Uhl, Kenneth P., |
| Relator term | joint author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 2 | Gift | Non Fiction | General Stacks | A267524 | Dhaka University Library | 658.8 SCM |