The new science of marketing : (Record no. 140911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01203cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 701773 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222155253.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 951020s1995 ilua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 96195518 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1557385394 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)33338659 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiYEM |
| Transcribing agency | BD-DhUL |
| Modifying agency | IU |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| Item number | RAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rao, Vithala R. |
| 245 14 - TITLE STATEMENT | |
| Title | The new science of marketing : |
| Remainder of title | state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future / |
| Statement of responsibility, etc. | Vithala R. Rao, Joel H. Steckel. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | State-of-the-art tools for anticipating and tracking the market forces that will shape your company's future |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | Irwin Professional Pub., |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 350 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Steckel, Joel H. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | http://www.loc.gov/catdir/description/mh022/96195518.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 1 | Gift | Non Fiction | General Stacks | 403206 | Dhaka University Library | 658.8 RAN |