The market segmentation : (Record no. 140775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00639nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222142724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161222s1996 xxu||||| |||| 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415118921 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | DIM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally. |
| 245 14 - TITLE STATEMENT | |
| Title | The market segmentation : |
| Remainder of title | workbook target marketing for marketing managers / |
| Statement of responsibility, etc. | Sally Dibb and Lyndon Simkin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 214p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 1998-04-02 | Books | Purchased | Non Fiction | General Stacks | 370743 | Dhaka University Library | 658.802 DIM | ||||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 1998-04-02 | Books | 2 | Purchased | Non Fiction | General Stacks | 370731 | Dhaka University Library | 658.802 DIM | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 1998-04-02 | Books | 1 | Purchased | Non Fiction | General Stacks | 370730 | Dhaka University Library | 658.802 DIM |