Organizing and implementing the marketing effort : (Record no. 140760)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00709pam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2941109 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222141545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900308s1991 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0201510448 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | CEO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cespedes, Frank V. |
| 245 10 - TITLE STATEMENT | |
| Title | Organizing and implementing the marketing effort : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | Frank V. Cespedes. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Reading, Mass. : |
| Name of publisher, distributor, etc. | Addison-Wesley, |
| Date of publication, distribution, etc. | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 818 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales management |
| Form subdivision | Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 1995-07-30 | Books | 5 | Purchased | Non Fiction | General Stacks | 356092 | Dhaka University Library | 658.802 CEO | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 1995-07-30 | Books | 3 | Purchased | Non Fiction | General Stacks | 356090 | Dhaka University Library | 658.802 CEO | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 1995-07-30 | Books | 2 | Purchased | Non Fiction | General Stacks | 356089 | Dhaka University Library | 658.802 CEO | |||||
| 2018-11-06 | 2018-11-06 | Dhaka University Library | 2016-12-22 | Books | 1 | Purchased | Non Fiction | General Stacks | 356088 | Dhaka University Library | 658.802 CEO | |||||
| 2018-11-06 | 2018-11-06 | Dhaka University Library | 2016-12-22 | Books | 4 | Purchased | Non Fiction | General Stacks | 356091 | Dhaka University Library | 658.802 CEO |