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Basic marketing : (Record no. 140720)

000 -LEADER
fixed length control field	01050cam a22002654a 4500
001 - CONTROL NUMBER
control field	13544288
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161222131925.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	040331s2005 mau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072525231
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780072947038
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
--	BD-DhUL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	PEB
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Perreault, William D.
245 10 - TITLE STATEMENT
Title	Basic marketing :
Remainder of title	a global-managerial approach /
Statement of responsibility, etc.	William D. Perreault, Jr. and E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Boston, Mass. :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	2005.
300 ## - PHYSICAL DESCRIPTION
Extent	xli, 793 [22] p. :
Other physical details	col. ill. ;
Dimensions	28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and indexes.
538 ## - SYSTEM DETAILS NOTE
System details note	Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-12-22	2016-12-22	Dhaka University Library	2011-06-28	Books	3	Purchased	Non Fiction	General Stacks	460344	Dhaka University Library	658.8 PEB
2016-12-22	2016-12-22	Dhaka University Library	2011-06-28	Books	12	Purchased	Non Fiction	General Stacks	478346	Dhaka University Library	658.8 PEB
2016-12-22	2016-12-22	Dhaka University Library	2011-06-28	Books	1	Purchased	Non Fiction	General Stacks	452178	Dhaka University Library	658.8 PEB
2016-12-22	2016-12-22	Dhaka University Library	2011-06-28	Books	13	Purchased	Non Fiction	General Stacks	478347	Dhaka University Library	658.8 PEB
2016-12-22	2016-12-22	Dhaka University Library	2011-06-28	Books	4	Purchased	Non Fiction	General Stacks	460345(D)	Dhaka University Library	658.8 PEB
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	9	Purchesed	Non Fiction	General Stacks	473640	Dhaka University Library	658.8 PEB
2016-12-22	2016-12-22	Dhaka University Library	2016-12-22	Books	2	Purchesed	Non Fiction	General Stacks	452179	Dhaka University Library	658.8 PEB

Dhaka University Library Online

Basic marketing : (Record no. 140720)