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Marketing strategy and management / (Record no. 140177)

000 -LEADER
fixed length control field 01735cam a2200385 a 4500
001 - CONTROL NUMBER
control field 14683409
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161221164718.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061229s2007 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006052191
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA6A2591
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013619017
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781403986276 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1403986274 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm78773439
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency BD-DhUL
Modifying agency YDX
-- BTCTA
-- BAKER
-- YDXCP
-- UKM
-- NLGGC
-- EUM
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .B353 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number BAM
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Number source bcl
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baker, Michael John.
245 10 - TITLE STATEMENT
Title Marketing strategy and management /
Statement of responsibility, etc. Michael J. Baker
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Baskingstoke, Hampshire ;
-- New York :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 577 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2016-12-212016-12-21Dhaka University Library 2016-12-21 Books  PurchasedNon Fiction General Stacks371914Dhaka University Library658.8 BAM
Last Updated on September 15, 2019
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