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Integrated advertising, promotion, & marketing communications / (Record no. 140176)

000 -LEADER
fixed length control field	00665nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161221164716.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	161221s2006 ii a\|\|\|\| \|\|\|\| 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120324501
040 ## - CATALOGING SOURCE
Original cataloging agency	BD-DhUL
Transcribing agency	BD-DhUL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	CLI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Clow, Kenneth E.
245 1# - TITLE STATEMENT
Title	Integrated advertising, promotion, & marketing communications /
Statement of responsibility, etc.	Kenneth E. Clow, Donald baack
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New Delhi :
Name of publisher, distributor, etc.	Prenticehall of India,
Date of publication, distribution, etc.	2006.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvii, 538p. :
Other physical details	ill. ;
Dimensions	28cm.
365 ## - TRADE PRICE
Price type code	IRS
Price amount	395.00
500 ## - GENERAL NOTE
General note	Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	baack, Donald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-12-21	2016-12-21	Dhaka University Library	2006-07-09	Books	3	Purchased	Non Fiction	General Stacks	420605	Dhaka University Library	658.8 CLI
2016-12-21	2016-12-21	Dhaka University Library	2006-07-09	Books	4	Purchased	Non Fiction	General Stacks	420606	Dhaka University Library	658.8 CLI
2016-12-21	2016-12-21	Dhaka University Library	2006-07-09	Books	5	Purchased	Non Fiction	General Stacks	420607	Dhaka University Library	658.8 CLI
2016-12-21	2016-12-21	Dhaka University Library	2006-07-09	Books	6	Purchased	Non Fiction	General Stacks	420608	Dhaka University Library	658.8 CLI
2016-12-21	2016-12-21	Dhaka University Library	2006-07-09	Books	2	Purchased	Non Fiction	General Stacks	414457	Dhaka University Library	658.8 CLI
2016-12-21	2016-12-21	Dhaka University Library	2006-07-09	Books	7	Purchased	Non Fiction	General Stacks	420609	Dhaka University Library	658.8 CLI
2016-12-21	2016-12-21	Dhaka University Library	2006-07-09	Books	1	Purchased	Non Fiction	General Stacks	412967	Dhaka University Library	658.8 CLI

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