The library marketing toolkit / (Record no. 119827)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04481cam a2200361Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10474484 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161106095551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130527s2012 enka b 001 0 eng d |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016031442 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856048064 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1856048063 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn761924436 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)10474484 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UTO |
| Transcribing agency | UTO |
| Modifying agency | UKMGB |
| -- | YDXCP |
| -- | CDX |
| -- | XFF |
| -- | NLE |
| -- | OCLCO |
| -- | YNK |
| -- | STF |
| -- | IXA |
| -- | TXI |
| -- | BTCTA |
| -- | MCW |
| -- | BWX |
| -- | NGU |
| -- | OMB |
| -- | TTU |
| -- | BDX |
| -- | BD-DhUL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | Z716.3 |
| Item number | .P68 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 021.7 |
| Edition number | 23 |
| Item number | POL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Potter, Ned, |
| Dates associated with a name | 1980- |
| 245 04 - TITLE STATEMENT | |
| Title | The library marketing toolkit / |
| Statement of responsibility, etc. | Ned Potter. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Library marketing tool kit |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Facet Publishing, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 218 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [201]-203) and index. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | Introduction : |
| -- | About marketing -- |
| -- | Seven key concepts for marketing libraries : |
| -- | The seven concepts ; |
| -- | Anchoring these ideas in marketing theory -- |
| -- | Strategic marketing : |
| -- | The marketing cycle ; |
| Miscellaneous information | 1. |
| Title | Decide on your goals ; |
| Miscellaneous information | 2. |
| Title | Market research ; |
| Miscellaneous information | 3. |
| Title | Segmentation ; |
| Miscellaneous information | 4. |
| Title | Set objectives ; |
| Miscellaneous information | 5. |
| Title | Promotional activities ; |
| Miscellaneous information | 6. |
| Title | Measurement ; |
| Miscellaneous information | 7. |
| Title | Evaluation ; |
| -- | 8. |
| -- | Modification -- |
| -- | Developing a marketing plan -- |
| -- | The library brand : |
| -- | Quick definitions ; |
| -- | What is library branding? ; |
| -- | Visual identity ; |
| -- | Merchandise ; |
| -- | Slogans ; |
| -- | Branding and marketing a converged library and IT service -- |
| -- | Marketing and the library building : |
| -- | Library design ; |
| -- | Signs and displays ; |
| -- | Marketing the library as space -- |
| -- | An introduction to online marketing : |
| -- | The library website ; |
| -- | Search Engine Optimization (SEO) ; |
| -- | Mobile websites ; |
| -- | E-mail -- |
| -- | Marketing with social media : |
| -- | Do your patrons use social media? ; |
| -- | General principles of marketing with social media ; |
| -- | Twitter ; |
| -- | Facebook ; |
| -- | Blogs and blogging ; |
| -- | Tumblr ; |
| -- | Google+ ; |
| -- | LinkedIn ; |
| -- | Conclusion -- |
| -- | Marketing with new technologies : |
| -- | Quick definitions ; |
| -- | Video marketing ; |
| -- | Image sharing ; |
| -- | QR codes ; |
| -- | Geolocational apps ; |
| -- | Web 2.0 catalogues and live chat ; |
| -- | Podcasts Wikis ; |
| -- | Slide sharing ; |
| -- | Viral marketing ; |
| -- | Technology and teenagers -- |
| -- | Marketing and people : |
| -- | Collaborating with people ; |
| -- | Reaching people -- |
| -- | Internal marketing : |
| -- | The importance of internal marketing ; |
| -- | Marketing to internal stakeholders ; |
| -- | Marketing with internal stakeholders: co-operative promotion -- |
| -- | Library advocacy as marketing : |
| -- | National campaigns and localPromotingg ; |
| -- | Pormoting your library incriticisme to citicism of libraries in general ; |
| -- | Advocacy, positiveand possitive messages ; |
| -- | The library media narrative ; |
| -- | Trojan horse advocacy -- |
| -- | Marketing special collections and archives : |
| -- | Introduction ; |
| -- | Access, access, access: marketing digital collections ; |
| -- | Genealogy ; |
| -- | Tailoring your marketing to fit the cultural landscape ; |
| -- | Mounting and promoting a more traditional exhibition ; |
| -- | Learning from museums ; |
| -- | Crowdsourcing ; |
| -- | Marketing audiovisual materials -- |
| -- | A final word on marketing libraries -- |
| -- | Appendix: Glossary of Web 2.0 tools and platforms. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | This is a toolkit of ideas to inspire action. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries. Packed with globally-sourced case studies from thought-leaders and those at the cutting edge of library marketing it provides innovative and easy-to-implement techniques and ideas. The key topics covered are: marketing strategy; essential marketing tools and techniques; getting the most out of social media; marketing on a budget; library branding; marketing to internal stakeholders and with third parties; marketing special collections and archives; and, library advocacy as marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Libraries |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| General subdivision | Libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Libraries |
| General subdivision | Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Libraries. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| 948 1# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| Series part designator, SPT (RLIN) | 20130919 |
| b (OCLC) | c |
| c (OCLC) | ks26 |
| d (OCLC) | MPS |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-11-06 | 2016-11-06 | Dhaka University Library | 2016-11-06 | Books | 1 | Purchased | Non Fiction | General Stacks | 479108 | Dhaka University Library | 021.7 POL |