E-Commerce Marketing / (Record no. 106144)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02857cam a22003972u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5675379 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161002161732.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | he u||024|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080220s2004 xxu ||| b ||| | eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538438087 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0538438088 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 5675379 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | ED447338 |
| Source of stock number/acquisition | ERIC |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ericd |
| Language of cataloging | eng |
| Transcribing agency | ericd |
| Modifying agency | MvI |
| -- | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381.142 |
| Item number | KLE |
| 091 ## - MICROFILM SHELF LOCATION (AM) [OBSOLETE] | |
| Microfilm shelf location | mfm |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kleindl, Brad |
| 245 10 - TITLE STATEMENT | |
| Title | E-Commerce Marketing / |
| Statement of responsibility, etc. | Brad Kleindl and Jim Burrow. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cincinnati, Ohio : South-Western ; London : |
| Name of publisher, distributor, etc. | Thomson Learning; |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 320 p. : |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | US$ |
| Price amount | 46.54 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This profile provides the curricular framework for Ohio Tech Prep programs in e-commerce marketing beginning in high school and continuing through the end of the associate degree. It includes a comprehensive set of e-commerce marketing competencies that reflect job opportunities and skills required for e-commerce marketing professionals today and in the future. Introductory materials include an occupational area definition; key to profile codes; and state competency profile matrix. Competencies are divided into 31 units. This information is provided for each competency: whether business, industry, and labor determine the competency to be essential or recommended; grade level(s) at which technical educators feel the competency should be introduced, reinforced, or proficient; the competency number and statement; and list of competency builders. Units are e-commerce basics; marketing and business basics; economic concepts and international business; information technology basics; computer applications; Internet; programming; networking; information security; graphic design basics; digital media design; Web page design; personalization; electronic payment systems; promotion; consumer behavior; branding; integrated business systems; supply chain management; pricing; product management; customer relationship management; market research; data mining; data warehousing; marketing management; business management and entrepreneurship; financial management functions; e-commerce/business law, ethics, and legal issues; writing and documentation for marketing; and digital marketplace design. (YLB) |
| 521 8# - TARGET AUDIENCE NOTE | |
| Target audience note | Administrators. |
| Source | ericd |
| 521 8# - TARGET AUDIENCE NOTE | |
| Target audience note | Practitioners. |
| Source | ericd |
| 521 8# - TARGET AUDIENCE NOTE | |
| Target audience note | Teachers. |
| Source | ericd |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Microfiche. |
| Place of reproduction | [Washington D.C.]: |
| Agency responsible for reproduction | ERIC Clearinghouse |
| Physical description of reproduction | microfiches : positive. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Electronic Commerce |
| 653 0# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Data Mining |
| -- | Data Warehousing |
| -- | Ohio |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Guides, Non-Classroom. |
| Source of term | ericd |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Reference Materials, General. |
| Source of term | ericd |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burrow, Jim |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED447338 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-10-02 | 2016-10-02 | Dhaka University Library | 2016-10-02 | Books | 1 | Purchased | Non Fiction | General Stacks | 454992 | Dhaka University Library | 381.142 KLE |