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Strategic marketing / (Record no. 104547)

000 -LEADER
fixed length control field 01283cam a22003494a 4500
001 - CONTROL NUMBER
control field 17231788
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160907093614.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120329s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012012653
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028908
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhUL
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .C72 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number CRS
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc. David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 653 p. :
Other physical details ill. ;
Dimensions 27 cm.
365 ## - TRADE PRICE
Price amount 236.00
Currency code US$
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1408/2012012653-t.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2016-09-072016-09-07Dhaka University Library 2016-07-14 Books  1PurchasedNon Fiction General Stacks495469Dhaka University Library658.802 CRS
2016-09-072016-09-07Dhaka University Library 2016-07-14 Books  2PurchasedNon Fiction General Stacks495470Dhaka University Library658.802 CRS
2016-09-072016-09-07Dhaka University Library 2016-07-14 Books  3PurchasedNon Fiction General Stacks495471Dhaka University Library658.802 CRS
Last Updated on September 15, 2019
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