Berger, Arthur Asa, 1933-
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks, Calif. : Sage Publications, c2000. - xix, 295 p. : ill. ; 24 cm.
Includes bibliographical references (p. 265-268) and indexes.
0761918523 0761918531 $34.95
00008042
GBA0-Z0667
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2000
302.2072 302.23072 / BEM
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger. - Thousand Oaks, Calif. : Sage Publications, c2000. - xix, 295 p. : ill. ; 24 cm.
Includes bibliographical references (p. 265-268) and indexes.
0761918523 0761918531 $34.95
00008042
GBA0-Z0667
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2000
302.2072 302.23072 / BEM