Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning/ F. Robert Dwyer, John F. Tanner. - 4th - Boston : McGraw-Hill, 2009. - xxv, 678 p. : ill. ; 26 cm
Glossary: p. 639-652
Includes bibliographical references and index
9780073529905 (hbk)
Marketing
658.8 / DWB
Business marketing : connecting strategy, relationships, and learning/ F. Robert Dwyer, John F. Tanner. - 4th - Boston : McGraw-Hill, 2009. - xxv, 678 p. : ill. ; 26 cm
Glossary: p. 639-652
Includes bibliographical references and index
9780073529905 (hbk)
Marketing
658.8 / DWB