Brown, Tom J.
Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill. - 9th ed. - xviii, 348 p. : col. ill. ; 27 cm.
Glossary : p. 334-340.
Includes bibliographical references and index.
9781337100298 (pbk)
Marketing research.
658.83 / BRB
Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill. - 9th ed. - xviii, 348 p. : col. ill. ; 27 cm.
Glossary : p. 334-340.
Includes bibliographical references and index.
9781337100298 (pbk)
Marketing research.
658.83 / BRB