Czinkota, Michael R.
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen - International ; 9th ed. - Ohio : South-Western Cengage Learning, 2020. - 693 p. in various pagings : ill. (some col.), col. maps ; 28 cm
Glossary: p. 683-693.
Includes bibliographical references and index.
9781439041376 (pbk)
Export marketing.
658.84 / CZP
Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen - International ; 9th ed. - Ohio : South-Western Cengage Learning, 2020. - 693 p. in various pagings : ill. (some col.), col. maps ; 28 cm
Glossary: p. 683-693.
Includes bibliographical references and index.
9781439041376 (pbk)
Export marketing.
658.84 / CZP