Dhaka University Library Online catalog

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Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch ; Michael A.Belch ; Keyoor Purani - New Delhi : McGraw-Hill Education, 2013. - xliv, 1016 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9781259026850

Subjects--Topical Terms: --Advertising

Dewey Class. No.: 659.1 / BEA

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