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Venugopal, Pingali, 1958-

Marketing management : a decision-making approach / Pingali Venugopal. - New Delhi : Sage, 2010. - xvii, 245 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9788132104711 (paper back)

LCCN: 2010032554

Nat. Bib. Agency Control No.: 015551715 Uk

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .V46 2010

Dewey Class. No.: 658.8 / VEM

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