Andersen, Torben Juul,
Short Introduction to Strategic Management / [electronic resource] Torben Juul Andersen. - 1 online resource (316 pages) : digital, PDF file(s). - Cambridge Short Introductions to Management . - Cambridge Short Introductions to Management. .
Title from publisher's bibliographic system (viewed on 09 Oct 2015).
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
9781139381642 (ebook)
Strategic planning
Management
HD30.28 / .A516 2013
658.4/012
Short Introduction to Strategic Management / [electronic resource] Torben Juul Andersen. - 1 online resource (316 pages) : digital, PDF file(s). - Cambridge Short Introductions to Management . - Cambridge Short Introductions to Management. .
Title from publisher's bibliographic system (viewed on 09 Oct 2015).
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
9781139381642 (ebook)
Strategic planning
Management
HD30.28 / .A516 2013
658.4/012