Brown, Tom J.
Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill - 8th ed. - Stamford : Cengage Learning, 2014. - xxvi, 478 p. : col. ill. ; 28 cm.
Glossary: p. 461-467
Includes bibliographical references and index
9781133188544
Marketing research
658.83 / BRB
Basic marketing research : customer insights and managerial action / Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill - 8th ed. - Stamford : Cengage Learning, 2014. - xxvi, 478 p. : col. ill. ; 28 cm.
Glossary: p. 461-467
Includes bibliographical references and index
9781133188544
Marketing research
658.83 / BRB