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Govoni, Norman A. P.

Promotional management / by Norman Govoni, Robert Eng, Morton Galper. - Englewood Cliffs, N.J. : Prentice-Hall, c1986. - xiii, 578 p. ; 24 cm.

Includes bibliographies and index.

ISBN: 0137310196

LCCN: 85009423

Subjects--Topical Terms:
Marketing.
Sales promotion.

LC Class. No.: HF5415 / .G6243 1986

Dewey Class. No.: 658.3126 / GOP

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