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The Anatomy of a television commercial : the story of Eastman Kodak's "Yesterdays," winner of thirteen international awards / Lincoln Diamant. - New York : Hastings House, 1970. - 191 p. : illus; 27 cm. - Communication arts books .

Includes the proceedings of the 1969 I.R.T.S. TV Commercial Production Workshop.

LCCN: 70126423

Subjects--Topical Terms:
Television advertising--United States.

LC Class. No.: HF6146.T42 / A6

Dewey Class. No.: 791.4502 / DIA

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