Srinivasan, R.
Case studies in marketing : the Indian context / R. Srinivasan. - 4th ed. - New Delhi : Prentice-Hall of India, 2010. - xiii, 351p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788120335431
Marketing
658.8 / SRC
Case studies in marketing : the Indian context / R. Srinivasan. - 4th ed. - New Delhi : Prentice-Hall of India, 2010. - xiii, 351p. : ill. ; 24 cm.
Includes bibliographical references and index.
9788120335431
Marketing
658.8 / SRC