Fombrun, Charles J.
Reputation : realizing value from the corporate image / Charles J. Fombrun. - Boston, Mass. : Harvard Business School, c1996. - x, 441 p. : ill. ; 24 cm.
Includes bibliographical references p. 401-416 and index.
0875846335
95020172
Corporate image.
Corporate image--Case studies.
659.2 / FOR
Reputation : realizing value from the corporate image / Charles J. Fombrun. - Boston, Mass. : Harvard Business School, c1996. - x, 441 p. : ill. ; 24 cm.
Includes bibliographical references p. 401-416 and index.
0875846335
95020172
Corporate image.
Corporate image--Case studies.
659.2 / FOR