Wright, John Sherman 1920-
Advertising, by John S. Wright and Daniel S. Warner. With a foreword by Wallace H. Wulfeck, and chapter headpieces by Irwin Caplan. - New York : McGraw-Hill, 1962. - 590 p. illus. 24cm. - McGraw-Hill series in marketing and advertising . - McGraw-Hill series in marketing and advertising. .
Includes bibliographies.
61015918
Advertising.
659.1 / WRA
Advertising, by John S. Wright and Daniel S. Warner. With a foreword by Wallace H. Wulfeck, and chapter headpieces by Irwin Caplan. - New York : McGraw-Hill, 1962. - 590 p. illus. 24cm. - McGraw-Hill series in marketing and advertising . - McGraw-Hill series in marketing and advertising. .
Includes bibliographies.
61015918
Advertising.
659.1 / WRA